Although it is a tiny island community, if someone says something "trendy" there, it quickly spreads throughout the rest of Hoenn. Dewford Town is famous for these fads. Trendy phrases are usually passed around in Dewford Hall.
The Gym is run by Brawly who specializes in Fighting-type Pokémon. Many citizens look up to Brawly and idolize him. Trainers who defeat him receive the Knuckle Badge.